PlayStation - Engagement Posts

Background:

Prior to engaging DUO, PlayStation had built a fanbase with content that was largely publicizing promotions; resulting in conversations that revolved around discounts and freebies. Moreover, these usually spoke about games more than the console itself. DUO was briefed to create posts that would re-ignite conversations that showcased the love for gaming and for the brand.

Results:

• 35% increase in fanbase in less than 6 months
• 213.8% uplift in engagements
• 48% positive sentiment on posts (36% uplift)
• 225% increase in reach